Family crests: what is actually true
Quick answer: No coat of arms belongs to a surname. Arms were granted to, or assumed by, a specific person and passed to that person's descendants. Anyone selling you "your family crest" based on your last name is selling you a stranger's arms.
Search your surname and sooner or later a shield appears — helm, lion, motto, your name underneath and a buy button. £39 for the parchment, £79 for the framed "name history", more for the signet ring.
The offer is old, professionally made, and built on a misunderstanding that refuses to die. Here is what a family crest actually is, how to find out whether your family has one, and how to get a legitimate one if you want it.
The core mistake: arms belong to people, not to names
In essentially every European heraldic tradition the same principle applies: a coat of arms is granted to, or assumed by, one particular person — an armiger — and descends to that person's descendants. It attaches to a line of descent, not to a string of letters.
So there is no "Smith coat of arms". There have been thousands of unrelated Smith families, and if one of them bore arms in the fifteenth century, those arms belong to that family and to nobody else who happens to share the spelling.
Two people with the same surname are, heraldically speaking, as related as two people with the same first name: not at all.
There is a second, smaller confusion worth clearing up. The crest is not the whole design — strictly it is only the part that sits on top of the helmet. The shield, helm, crest and motto together make up the coat of arms. "Family crest" has become everyday shorthand, but if you talk to an actual herald, the distinction matters.
How the business works
The firms in this trade are known in heraldry as bucket shops, and they operate mechanically. They keep a database of historic arms taken from armorials and old manuscripts, look up your surname, and print whatever shield happens to be recorded against a person of that name. Whether you descend from that person is not checked — it cannot be checked from a name alone.
The most notorious of them went further still: the American firm Halberts invented arms in the twentieth century for surnames that never had any, and sold them as historic.
How to recognise one:
- It promises arms for your surname and never asks about your ancestors
- It shows no source before purchase — no armorial, no register entry, no named person
- It bundles the "family crest" with a "surname meaning" certificate
- It offers arms for the most common surnames in the country
This is rarely fraud in the legal sense, because you receive the print you paid for. You are buying a decorative picture. It just is not your family's history.
Does my family have arms? How to find out
You find real arms through descent, never through a name. The order never changes:
- Research first, search second. You need a documented line, generation by generation. Without it you can never connect a set of arms you find to yourself.
- Ask the family. Arms turn up on signet rings, seal stamps, letterheads, gravestones, furniture, bookplates and funeral notices. Those are by far the most likely places.
- Search regionally, not nationally. Burgher arms usually arose locally: town archives, guild records, council minutes, parish registers with wax seals.
- Check the proper registers. In England, Wales and Northern Ireland the College of Arms is the royal corporation that grants arms and records pedigrees; Scotland has the Court of the Lord Lyon, Ireland the Chief Herald. In Germany, the HEROLD association maintains the Deutsche Wappenrolle for burgher and noble family arms. Historic armorials are collections of records, not proof of ownership.
- Connect the find to the line. Arms are yours when you can document descent from the armiger — not when the surname matches.
Expect the most likely outcome honestly: most families never bore arms. Arms were never restricted to nobility — merchants, craftsmen and farmers bore them too — but the great majority of people did not.
You are allowed to have arms designed
This is the part almost nobody knows. Arms are not only inherited; they can be granted or assumed today.
In England, Wales and Northern Ireland you can petition the College of Arms for a new grant — a formal process with a fee. In Scotland, matriculating arms with the Court of the Lord Lyon is a legal requirement before bearing them. In Germany and much of continental Europe, any family may simply assume new burgher arms, and registration in a roll of arms exists to check the design and publish it rather than to permit it. Check the current process wherever you live, because these rules genuinely differ.
If you go that route:
- Design for meaning, not decoration. Good arms say something: a region, a trade, a motif that runs through the family.
- Keep it simple. Arms have to read on a signet ring as well as on a wall. Few colours, clear shapes.
- Respect the tincture rule. Heraldry does not put metal on metal or colour on colour — gold and silver are metals; red, blue, green and black are colours. A silver lion on a gold field is wrong.
- Have it checked before you carve it into anything permanent.
Arms assumed today are no less real than old ones. They are simply younger — and they are genuinely yours.
What to do instead
The wish behind buying a crest is a fair one: something visible that stands for your family. A stranger's shield is just the weakest possible candidate for it.
Stronger options actually belong to you: a printed family tree across four generations, a map of the places your ancestors came from, a photograph of the oldest documented couple with names and dates. That costs nothing but research, and it survives every question anyone asks about it.
Coat of arms checklist
- Surname alone rejected as evidence
- Family asked about signet rings, seals and letterheads
- Gravestones and funeral notices checked
- Line of descent documented
- Regional archives searched instead of a name lookup
- Any find tied to a named person, not to the surname
- For a new design: tincture rule respected
- Source requested before any purchase
Next step
The only route to genuine family arms runs through a documented line of descent — and that starts with a clean family tree: Create a free family tree.
Read next
- Where does my last name come from?
- Official genealogy records
- Reading old handwriting
- Write a family history
- Profiles of famous family trees — what deep documented lines look like
FAQ
Is there a coat of arms for my surname?
No. Arms were always attached to individuals and their descendants, never to a name. A company selling arms on the basis of a surname alone is handing you another family's arms.
What is a bucket shop?
The heraldic term for a business that sells a coat of arms matched to a customer's surname regardless of whether they descend from the original armiger. The shield may be historic; the connection to you is invented.
Can I get my own coat of arms?
Yes, though the route differs by country: a petition to the College of Arms in England, matriculation with the Court of the Lord Lyon in Scotland, or simply assuming and registering burgher arms in Germany. Check the current process where you live.
What is the difference between a crest and a coat of arms?
The crest is only the element above the helmet. The coat of arms is the full achievement — shield, helm, crest and motto. "Family crest" is everyday shorthand for the whole thing.
Were coats of arms only for nobility?
No. Merchants, craftsmen and farmers bore arms as well. Most families simply never had any, and that absence says nothing about the family.